What role do new media and powerful in politics? The effects of short and long term can not be denied. But the new media offer us sound political information, or just entertain us for profit and ratings?
The new media
Occasionally, the system of the media in the U.S. States experiments significant transformations that signal a new level in its evolution. A broad recognition of the role of new media on the political scene came during the 1992 presidential campaign. The candidates met to talk radio, television, news magazine programs and the Internet. While the media offers many options to offer their points of view, the debate as to place or not the information content or entertainment had begun.
Talk Radio
If there has been a form of communication that has become emblematic of the new media is radio. Radio used to be the "night shift" of the airways. Radio reinvented itself. Radio became an important forum for candidates in 1992. President George H. Bush met with conservative talk show host Rush Limbaugh. In 1994, nine talk radio hosts ran for statewide office or local. Most were unsuccessful, but their positions on the radio gave them legitimacy as
candidates.
Other unsuccessful candidates like former New York Governor Mario Cuomo and New York Mayor Ed Koch moved to jobs locally or nationally speaking, host of the show. Radio was a political platform. The suit in U.S. Ratings were up. Profits were rising. Radio had become a force to be reckoned with.
TV
Cable TV opened the airways to the beginning of opportunities for the media. Time intervals were filled with talk shows and news programs that you can tune in around the clock. The television media rapidly improved its position in the political process. Politicians and the press could not stop taking them seriously. One of the criticisms imposed was that the television media trivialize serious problems of government by mixing politics with entertainment. All political issues at hand can now be analyzed and examined the clock on cable news. Campaigns had to take a second look on the role of media in politics. The media could be a support tool or a thorn in the side. Campaign strategy had to be changed. The power of television can not be denied.
Internet
Twenty five years ago the term "modern" does not even appear in the dictionary. The modems connect people to online computer services such as CompuServe, Prodigy, America Online or MSN, and hundreds of thousands of websites around the world and home pages. Increasingly, the Internet has become a tool of political communication. In the network can get political information, express political opinion and mobilize voters and political leaders. You can also make political donations. This years presidential race, candidates have raised literally millions of dollars online. The web has become an electronic town hall. In a short time, the web has become a major player in the new media.
Conclusion
The media has found its niche in today's politics. Rather, his talk shows, television or the Internet, have laid the foundation, build a platform from which the voice of his social agenda and to strengthen their political power. How much of that voice is the quality of content is still under debate. One thing is certain, if you want to succeed in politics, it will not hurt to have the media in his corner.
